Our Mission
At JALMRR, we give every athlete a customized way to protect themselves from injury.
Our Story
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Season after season, we watched in horror as top athletes crumpled into writhing heaps on the field, with no opponent in sight. Top athletes--prime physical specimens at the top of their game, felled...by what? We poured through decades of research proving the cause: cleats that lock a player's foot to the playing field. When the shoe or turf wouldn't give, the knees of these amazing athletes would.
We conducted patent searches for solutions. All of them were totally impractical, at best. So we engaged the world-renowned Bowerman Sports Science Center to conduct finite element modeling on our now-patented idea. Then, working with the design savants at i-generator, we iterated and ideated 7 more patent-pending solutions. To bring our cleated footwear tech to life, molds were made, prototypes built, and athletes from every level laced 'em up and put them through their toughest paces.
And, well, here we are.
Where we're going
We're going forward. Into a new era of athletic footwear that's built on truly disruptive performance, not marketing hype.
Our partner in our journey? It'll be the footwear company bold enough to admit that the status quo isn't cutting it. They'll be true innovators who want to preserve the health of the athletes their company is built on. They'll be visionaries who can see the day in the not-so-distant future when we'll look back and marvel in disbelief that cleats that literally caused injury were the norm for as long as they were...cleats now relegated to sports museums as relics of a bygone age.
